20+ years leading design across fintech, healthcare, transportation, security, and energy.
Combining strategic design and hands-on craft, I build and lead design teams to turn complex systems into coherent experiences. Cases below demonstrate how real-life outcomes for people lead to positive business impact:
Synthesis creates clarity. Clarity enables action.
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SimCorp’s products had grown apart, with no unified experience vision. I authored the strategic framework that reframed them as one platform, and led the design system that made the shift real across product areas. My strategy anticipated the company’s unified platform positioning. The Design System became the platform-wide standard. And the prototypes I’ve built have enabled research, innovation, market positioning, and sales.
Redesigned Stanford’s patient portal into a unified, intuitive experience. Established a scalable prototyping infrastructure that served design, product, and engineering. It embedded documentation and enabled continuous learning with over 30 patients during 2.5 years. The released product led to “great positive impact to the lives of our patients” and “significantly improved user experience,” all within Epic’s technical platform constraints.
AGL, Australia’s largest energy retailer, wanted a peer-to-peer energy product it could put in front of real households within months. I led experience definition and reframed “trading” as “energy sharing,” putting people and value ahead of components and kilowatt-hours. Concept models, personas, an experience map, and coded prototypes made the system legible to a cross-functional team and gave stakeholders an explicit choice among six candidate benefits. AGL launched the trial to twenty Adelaide households in July 2017 and went on to expand it.
Parkeon needed a modular, scalable parking UX for deployment in 40 countries with varying local policies. I simplified complex transaction architecture down to three essential questions: who, what, how. International usability testing reinforced the design and gave Parkeon’s stakeholders “fresh perspective on their own priorities as a business.”
Thales wanted to fully renew its supervision workstations to better enable high-stakes situational awareness and spark new commercial opportunities. I shifted the emphasis to context-sensitive delivery of information and functionality. The award-winning design principles “spread within lines of products that were not in the original scope” and opened unexpected commercial opportunities for smart city applications.
The RATP’s ad hoc creation of strategic bus planning maps inhibited routine tasks, delayed strategic decisions, and prevented the organization from capitalizing on prior knowledge. I designed a scalable cartography system that specified information architecture, nomenclature, and visual vocabulary to guide standard map-making. My system streamlined collaboration and decisions, made maps compatible and compound in value, and enabled knowledge transfer without technical overhead.
I constantly draw and sketch to tangibly explore and communicate ideas. Since 2004 I’ve been prototyping systems and coding web front-end. And I teach teammates to prototype in code, including with AI assistance. Infrastructure scales continuous learning and design capability without adding headcount.
I leverage collective intelligence through co-creative workshops, and scale capability by teaching others to do what they couldn’t do before. My workshops benefit all disciplines, not just designers, creating synergy across individuals and organizational divisions.
I’ve been doing qualitative design research since 2006. Continuous learning requires infrastructure and sustained practice. My methods and tools shift teams from assumption-based to evidence-based decisions that are grounded in curiosity and direct observation of people’s real-life behaviors.
