Independently or as part of a team, I practice a user–centered approach to design products and services that are viable, feasible and desirable.
Within the parameters of business objectives and technical capability, I act as the advocate for end–users, serving the client by ensuring that their innovative product or service primarily satisfies the goals and desires of the people who will actually use it.
I work with clients to strategically plan and structure innovation. I learn about a project’s domain and perform user research to get to know the intended audience: knowledge and findings lead to an information organization model that fits the way end-users actually think and communicate.
I transform strategy into a conceptual framework for orchestrating how users interact with a product or service, creating experiences that are meaningful, empowering and satisfying.
I materialize the information structure and interaction framework into a visible, tangible interface that supports both usability and delight.
Fundamentally, drawing is the defining practice of my profession and writing is its indispensable complement. I also have a strong ability to empathize, which has proven to be a key asset in a humanistic domain like design.